ImaginEngine - The Art of the Rebrand
If there is one thing that I take seriously it’s branding. No matter who you are or what business you conduct, you must do whatever it takes to respect and support your own brand in all touchpoints across the digital landscape. That is why one of the first things I did when joining ImaginEngine studios was redefine our company's image.
Working with internal artists I went about creating a visual style that spoke to our name, our brand, our products and our business. This included redesigning the logo, completely rebuilding the website, creating a social footprint through Facebook and Twitter, creating Word and Powerpoint templates for documentation, etc.
I'm proud to say that not an email, proposal or scrap of paper left our offices from then on out that wasn't promoting us and the great work that we were doing at ImaginEngine. In my mind, that's exactly the way it needs to be in a digital world where everyone is a superuser - and opinions about your brand are formed in mere seconds of interaction.
