Health Care
For the last 6+ years, I had the opportunity to work for UHC and Optum trying to solve some of the most complex problems that face our world today! It was challenging, invigorating, but most of all, rewarding in ways that I could never have imagined. Not only did it truly set me on my path as a digital professional, but it taught me so much about service, prioritization and the intrinsic real-world value that we owe to our consumers, our clients and ourselves.
During my time there I had many unique opportunities. From working side-by-side with Continuum to learn their approach to ‘White space’ Design Thinking, to co-founding an internal innovation group called Fusion Labs, to managing the design work for UHC’s 50M+ Provider Touchpoint portfolio; the work was wide-ranging, thought-provoking, demanding and fun. It put my skills in UX, UI, User Research and management to the test, and I know I am better for it.
Throughout, I was lucky enough to work on many different projects as a Lead, but also I had the privilege of managing many different resources both at Optum’s Boston/Fenway office and throughout the company. They made the hard times easier, the good times better and all the little things in between so much more worthwhile.
Following are just a few examples of some of the work that I was able to accomplish while at UHC and Optum.
Please keep in mind that, due to the proprietary nature of the business and the fact that much of my work is still in production, I am unable to share said work in a public forum. I am currently still in contact with many of my clients and colleagues, however, and will update this page when and if it is deemed appropriate.
Optum Digital Weight Loss (Prototype - In Partnership with Continuum Innovation)
The Problem
Design a digital application to support wellness and weight loss that provides mindfulness to consumers who wish to lose up to fifty pounds.
The Solution
A mobile-first socially-aware suite of inter-linked support applications that focuses on mindfulness that could be assigned to a consumer via a Facetime session with a weight loss consultant. Consultants would have access to the data from the app and can schedule subsequent monitoring sessions and/or touch points. Consumers have the consultant ‘on call’ for advice, education and support and can also select their very own ‘entourage’ - a group of friends and family that is linked to their progress and can provide encouragement via the native messenger functionality inherent to the application.
The Massachusetts Health Connector
The Problem
Due to instability and a sub-par user experience implemented by the contractor that stood up the Massachusetts Health Connector website, participation in the state-run health exchange was at an all-time low. With state regulations and fines being levied against residents who did not have coverage, a time-sensitive and complete redesign of the site was deemed necessary.
The Solution
An intuitive and Massachusetts-branded redesign of the website that provides easy-to-understand steps that introduce eligible applicants to the process of applying for health care and gaining access to the exchange. A vendor product was chosen to stand up the form data to provide consistency and reliability for the site. Successful sign-up and participation in the program was increased from 32% to 96% after the rebranding and redesign.
Optum Portal Rebranding
The Problem
Optum 360’s website designs for parallel offerings were convoluted, disparaging and independent. A unifying style was required to not only speak to the many different offerings within the portfolio, but create a vision for the design of the portals that would allow consumers to not only easily find information, but access the wealth of supporting materials available that spoke to Optum 360 as a brand.
The Solution
Repeatable and unifying styles were offered that spoke to Optum 360’s capabilities while also providing the flexibility and diversity that allowed each product team to express themselves individually in order to capture the wide-ranged offerings of each. Alignment focused on a new and innovative marketing approach that was being undertaken to represent the direction of the brand in order to align with the direction of the industry at large.
